AUSTIN, Texas, July 18, 2018 /PRNewswire/ -- XYIENCE, the leading zero calorie, zero sugar energy drink made with all natural flavors and colors, will debut its new "Energy That Fuels Your Day" commercial during the 2018 International Champions Cup presented by Heineken. Zero never tasted better for three busy people in everyday situations featured in the new animated commercial.
- When a focused, desk-bound executive trying to stay alert on the job drinks a Frostberry Blast XYIENCE, a bounding wave of energy overtakes his office.
- As a busy mom is caring for an energetic child, she is delighted by the surge of energy provided by Mango Guava XYIENCE.
- Cherry Lime XYIENCE is the choice of a young weight-lifting enthusiast.
The new commercial can be viewed here.
"XYIENCE consumers lead busy, active lives that call for energy in everyday situations such as staying alert on the job, caring for children and exercising," said Thomas Oh, SVP of Marketing at Big Red, the makers of XYIENCE. "Our new commercial features XYIENCE's great-tasting, zero calorie/sugar solution."
XYIENCE returns for its second year as the official energy drink of the International Champions Cup presented by Heineken, the premier soccer tournament featuring Europe's most celebrated clubs and players. The Tournament runs from July 20 – August 7 and includes 17 matches played across 14 U.S. cities.
As a sponsor, XYIENCE will be featured on TV-visible animated LED field signage and video board commercials at each of the 17 matches which will be broadcast on ESPN, ESPN2, ESPN Deportes and SiriusXM. XYIENCE will also honor a military serviceperson in stadium at each match and implement on-site sampling at select matches.
XYIENCE is available nationwide with a suggested retail price of $1.99 - $2.29 per 16-ounce can.
About the International Champions Cup
The International Champions Cup is the world's premier annual summer soccer tournament featuring the top European clubs playing across North America, Europe and Asia. The tournament brings world-class soccer to the masses by organizing marquee matches that attract record-breaking crowds – including the largest recorded attendance for a soccer match in the United States. Founded in 2013, the tournament's sixth installment will feature 18 of the top clubs in the world playing 27 matches in 22 cities across the globe, along with the first ever Women's International Champions Cup and first ever International Champions Cup Futures event featuring top youth players from around the world. Champions Meet Here.
ABOUT XYIENCE (pronounced zi-ence)
Headquartered in Austin, Texas, XYIENCE is the leading zero calorie/zero sugar energy drink made with all natural flavors and colors. XYIENCE is available in eight great-tasting flavors: Cherry Lime, Mango Guava, Frostberry Blast, Blue Pomegranate, Cran Razz, Fruit Punch, Tangerine and Melon Mayhem. XYIENCE is marketed strictly to consumers ages 18 and over. Learn more at www.XYIENCE.com or connect with XYIENCE on Facebook, Twitter, Instagram and YouTube.
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SOURCE XYIENCE
